THE ESSENCE OF FIXTUREMATE
Fixturemate is a very innovative software solution that makes it easy to configure and generate fixture designs for specific parts on a computer. These 3D designs can then be printed and used. As the software is quite new and revolutionary, trinckle was looking for an explainer movie on their solution.
A ONE MINUTE PITCH
As people are always busy, we needed a video that wouldn’t take long. It needs to be clear, and direct. Show the problem. Show the solution. And show the result. This is why we chose the most simple setup we could think of, a blank studio. The full attention should go to the part, the fixture design, and the fixture’s benefit to the user.
A TOP DOWN VIEW
In order to show both the object, fixtures but also the software, we created a shot from above. This way it was easy to have hands in the scene, while showing objects and the laptop screen. For this to work we created a custom 3D printed fixture for the camera. This gave us slightly more flexibility in micro adjustments than parts that we could purchase. Also, it meant we didn’t have to wait for the order to arrive.
3D PRINTED PARTS AND FIXTURES
We wanted to show various parts. Two industrial assembly parts and a consumer part. The fixtures are typical fixtures for assembly and maintenance. The parts are fictional and were purpose-designed. The fixtures were created using their software. Everything was printed and painted for a convincing look.
